Here’s a little history titbit for you. Screen printing was actually invented by the Chinese during the Song Dynasty around 960-1279 AD. Huh, who knew right? Sure, it was a very early form of the printing process that we now know, but it sewed the...
Colour coordinate your next promotional campaign. Good use of colour is an intrinsic part of a brand’s identity. Sure, the brand name and brand-mark are what people immediately identify when thinking of a business but the colour pallet that makes up the brand identity is also...
So how effective are promotional products? If you’re about to invest in branded promotional merchandise, what kind of ROI can you expect? Well the numbers are encouraging. The Australasian Promotional Product Association (APPA) regularly undertakes surveys using Sweeney Research and release these findings to APPA members. Industry...
All organisations face budgetary challenges but for Not For Profit (NFP) and charity organisations, this challenge is some what amplified. Its essential that whatever promotional product is chosen, the return on investment (ROI) must be optimised. The Promo Collective understands this which is why we...
Logos ain't logos. When it comes to garment printing, not all logos are created equally. Some brands are simple spot colours such as Coca Cola for example. A solid red and a solid white. These are the traditional domain of screen printing which is an area...
Hi Everyone, Welcome to The Promo Collective’s new website. We’ve been working hard in the background with Silver Lane Studio on the design and content of our site and we’re please to report its now all GO! We’ve designed our site to be a functional tool to be...